Winner Corp Brand Concept

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At ICR I worked with Andretti Acquisition Corp to create brand concepts for their new project, Winner Corp. As a SPAC company, Winner was formed to purchase vintage car brands and produce new versions of the cars as EVs, starting with the brand Moke. The selected brand concept features a custom drawn word mark that combines a retro script lettering style with a modern letterform, a nod to the company’s mission.

Client

Andretti Acquisition Corp

Services