Winner Corp Brand Concept
websites
At ICR I worked with Andretti Acquisition Corp to create brand concepts for their new project, Winner Corp. As a SPAC company, Winner was formed to purchase vintage car brands and produce new versions of the cars as EVs, starting with the brand Moke. The selected brand concept features a custom drawn word mark that combines a retro script lettering style with a modern letterform, a nod to the company’s mission.
Client
Andretti Acquisition Corp (B2B)
Services
Art Direction
B2B Branding
Concept Development




