Planet Fitness Infographic

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For Mental Health Month, Planet Fitness came to ICR looking for an infographic highlighting the mental health struggles faced during the pandemic and how exercise can help improve our mental health.

Using a set of data provided by ICR's PR team & Planet Fitness, I collaborated with our Associate Creative Director, Dominique Moomaw, to craft a storyline with an emotional arc to be represented graphically. Inspired by the headline "Healthy Bod, Happy Brain." I created a mental health mascot and a series of data visualizations that help tell the story of a tough year with a bright outlook.

Client

Planet Fitness

Services

Art Direction
Concept Development
Infographic Design

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