Klement's Brand Concept

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Klement’s is a sausage company based in Milwaukee, WI. In 2018 they came to Dark Roast Media seeking spec work on a potential brand and packaging refresh to align with their new brand tagline, “Made Right Here,” which focuses on local production, high quality products, and Milwaukee pride. The direction I designed uses a map of Milwaukee in the background as well as a stamp of Wisconsin to accompany the new tagline. I also used Moriston, a vintage industrial-inspired typeface which recalls Milwaukee's blue collar history.

Client

Klement's (B2C)

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