Jed's Jerky Brand Relaunch

‍websites

Jed's Jerky came to Dark Roast Media looking to relaunch their brand with the hopes of increasing in-store and online sales. I repositioned Jed's brand as an artisan, small batch, yet attainable delicacy and designed an identity and packaging experience to match.

My responsibilities on the project included leading strategy, brand and identity design, copywriting, product photography, website design, and creating a unified packaging system to be used across their five jerky vendors for online and in-store sales.

Client

Jed's Jerky

Services