Ibexis Naming and Logo

When Sunset Life Annuity came to ICR looking for a complete rebrand, we helped with strategy, naming, logo, website, and collateral design. My work on the project included participating in the naming exercise with one of my submissions, Ibexis, winning out. I also created the brand's logo and stationery.

The name and logo come from the Ibex, a mountain goat known for its ability to reach impressive heights and its uniquely large set of horns for defense. It was these qualities that felt like an obvious parallel to Ibexis' strengths as an annuity focused financial company that grows and protects the wealth of its clients.