Heritage Grocers Group Website

As their brand began to grow rapidly, Heritage Grocers Group (HGG), a B2B company comprised of a family of Hispanic grocery stores, came to ICR for a new website and brand refresh. I lead the design and development on the project, using Webflow to produce the website in-house. This approach allowed for a higher quality website completed at a faster speed. After a brief training session, we were also able to give the client the ability to make any necessary edits without outside help.

The new site and brand update use color bursts inspired by traditional Mexican art to convey the brand's heritage, personality, and excitement. Each color swash in the brand metaphorically represents something that makes their stores special. Whether it's their enthusiastic employees, their specialty products, or authentic experiences, Heritage Grocer's Group stores give you more to be excited about.

View the live site at HeritageGrocersGroup.com