Ford Beacon Brand Concept
As part of the final interview process for Ford Motor Company, I was tasked with creating a brand concept for a new, all-electric SUV targeting Gen Z and Millennial families named the Ford Beacon.
My work included strategic positioning, naming the suite of vehicle trims/models, creating the brand logo, a custom logo font, interior and exterior mockups, digital advertising mockups, and potential taglines.
My work included strategic positioning, naming the suite of vehicle trims/models, creating the brand logo, a custom logo font, interior and exterior mockups, digital advertising mockups, and potential taglines.
Let's talk.