Ford Beacon Brand Concept

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While interviewing with Ford Motor Company, I was tasked with creating a brand concept for a new, all-electric SUV targeting Gen Z and Millennial families named the Ford Beacon. My work included strategic positioning, naming the suite of vehicle trims/models, creating the brand logo, a custom logo font, interior and exterior mockups, digital advertising mockups, and potential taglines.

Client

Ford Motor Company (B2C)

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