Whopper Infographic

I worked with ICR's PR Consumer team to create an infographic highlighting the 200,000+ ways to customize a Whopper and how each state gets it "their way." The concept attributed "class superlative" style nick names to a number of states based on their Whopper customization habits. My work on the project included assisting copy, designing the infographic, and altering existing Burger King graphics to match the superlatives of each state.