Whopper Combination PR Campaign

I worked with the ICR PR & Consumer team to create a PR package designed to go viral. Operating within Burger King's brand guidelines, assets, and messaging, I helped craft an experience meant to elicit strong reactions from collaborating influencers. My work on the campaign included concepting and designing the box and clue cards, assisting with much of the copy, and personally ensuring each package contained the iconic Burger King crown for successfully completing the puzzle.

The project was a hit for the PR team as well, with 45+ Million social post views and 340+ Million impressions.