Burger King Whopper Campaign

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As part of Burger King’s Whopper-focused brand campaign that kicked off in 2023, I worked with the ICR PR team to create an experiential PR package meant to go viral. With the Burger King brand as my bible, I designed an experience meant to elicit reactions from collaborating influencers. My work on the package included designing the box, clue cards, and copywriting. The project was a hit for the PR team as well, with over 45 Million social post views and 340 Million impressions.

I also designed a Whopper-focused infographic to accompany Burger King’s National Hamburger Day press release. The infographic gave "class superlative" style nick names to states based on their Whopper customization habits.

Client

Burger King (B2C)

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