Jed's Jerky Brand Relaunch

Jed's Jerky came to Dark Roast Media looking to relaunch their brand and website with the hopes of increasing in-store and online sales. We repositioned Jed's brand as an traditional, artisan small-batch product attainable by the working class and designed an identity and packaging experience to match.

My responsibilities on the project included leading strategy, brand and identity design, copywriting, photography, website design and more.